Plena Pilates Logo and Branding

Plena Pilates — Brand Identity & Logo Design

Logo Design | Brand Identity | Merchandise Design

For Plena Pilates, I designed a logo inspired by the Spanish word plena, meaning "full" or "complete," reflecting a sense of wholeness, balance, and well-being. The goal was to create a visual identity that felt modern and minimal while celebrating the brand's Hispanic cultural influences.

I incorporated marigolds into the logo, drawing inspiration from their cultural significance in Mexican traditions, where they symbolize warmth, life, and connection. Paired with a rich maroon color palette and refined typography, the design brings together cultural meaning and a contemporary aesthetic. I also created branded merchandise mockups to showcase how the identity translates across activewear and lifestyle products.