Heartland Vet Supply & Pharmacy — Winter Product Catalog

Editorial Design | Print Design | Art Direction

For Heartland Vet Supply & Pharmacy, I designed a winter product catalog that introduced elements of the company's upcoming rebrand while staying true to its familiar, small-town identity. My goal was to create something that felt clean, modern, and visually engaging while making the products easy to browse.

I focused on using cool-toned, winter-inspired imagery that captured Heartland's rural, farm-town feel while complementing the brand's signature red. I paired Poppins typography with simple layouts, concise copy, and thoughtful product placement to keep the catalog organized and easy to navigate.

The final design brought together seasonal storytelling and product-focused layouts, creating a cohesive catalog that felt fresh while maintaining the warmth and familiarity of the Heartland brand.