Madhappy × Jellycat

Brand Collaboration | Campaign Design & Art Direction

Project Overview

A conceptual collaboration between Madhappy and Jellycat that brings together two brands known for their playful personalities, comfort, and emotional connection. The campaign introduces a limited-edition collection featuring Jellycat's iconic teddy bear dressed in Madhappy apparel, alongside a coordinating hoodie designed for everyday wear.

Creative Direction

The goal was to create a campaign that felt playful, comforting, and visually cohesive while staying true to both brands' identities. Using a soft blue color palette, hand-drawn typography, and cozy product imagery, I developed a visual direction that balances Jellycat's whimsical personality with Madhappy's modern, lifestyle-focused aesthetic.

Design Execution

The campaign includes digital marketing assets, product mockups, custom apparel details, and branded packaging. By incorporating subtle embroidery, playful messaging, and consistent visual elements, the collection creates a recognizable identity across multiple touchpoints.