Madhappy — Launch Poster Series

Graphic Design | Print Design | Art Direction

As part of a creative design exercise for Madhappy, I developed a three-poster series concept for a store and project launch. The goal was to explore a fresh visual direction while maintaining the brand's playful, contemporary identity.

I experimented with an alternative color palette, bold typography, and minimal layouts to create a cohesive series that felt both expressive and intentional. Each poster brings its own visual personality while working together to establish a consistent look and feel for the launch campaign.